We always get asked to explain ourselves. But it’s not that easy.

We are an arts organisation – with lots of different angles.

We are also a social enterprise – building an Artist Made Travel Bureau – to create art,  income streams, audiences and professional development for regional artists.

But every aspect of that ‘Travel Bureau’ also needs to be built from scratch. (And yes we are all still totally volunteer run – with no visible means of support!). 2014/15 might just be our year.

Here’s an elevator pitch we prepared earlier.

If you would like to help build (f)route – you can become a (f)routier here.

Image: Jill Hermans & Gab Anderson by Jessee John