Be part of the (f)route BRAND

During November 2013 – we’ll be having our first (f)route brand development meetings:

4 & 5 November – we’ll be heading to Lake Tyers
10 November – we’ll be heading to Swifts Creek & Ensay
11 & 12 November – Nicholson, Nungurner , Johnsonville, Kalimna – Twin Rivers
18 & 19 November  – we’ll be working in the  Bruthen, Tambo, Mossiface region
December – Orbost, Cabbage Tree, Cape Conran, Cann River, Point Hicks, Mallacoota

With more road trips still to come. Please contact Andrea Lane or Neil Smith if you have an idea you’d like to discuss.



WHAT’S IT ALL ABOUT?
(f)route is a social enterprise developing, packaging and marketing a TRAIL of foraged FRUIT,  slow ART, GOOD food, BESPOKE accommodation and wild-ish experiences in East Gippsland. 
Designed and created to focus us all on niche tourism markets – the (f)route team is ready to  hit the road – to connect the (f)route BRAND with local businesses and new ideas.
After three years of community breakfasts, business planning, and report writing, (f)route is now supported by Regional Development Victoria to find, package – and sell – a series of  (f)route tours and itineraries to the responsible  & cultural tourism ‘niche’.
(f)route is calling for expressions of interest from  creative entrepreneurs, local producers, makers, fruit growers, workshop leaders, community/kitchen gardens, sustainability leaders, story tellers, tour leaders, niche gourmet suppliers, and unique accommodation providers – established or emerging –   that could become part of the (f)route experience.
“If this sounds like you, we need to meet, put you ‘on the (f)route Map’, and then sell you to the world – online, in print, and at our new CBD Travel Bureau – (f)routeLAND.”
Initially (f)route Inc. will be partnering with existing operators to offer (f)route-branded experiences to its growing audience. 
Phase 2 will see the organisation developing its own (f)route TOURS and (f)route CAMPS as a social enterprise – which means employing local operators, using local produce, and reinvesting all profits back to the local community.
The (f)route team will be travelling across the region throughout November to meet individuals, businesses and organisations  willing to collaborate to deliver an agreed philosophy of service, creativity and sustainability – and thus offer a unique travel experience under the (f)route brand.
Contact Andrea Lane or Neil Smith to find out how to register your interest and make a date.
‘(f)route has worked long and hard across most communities in East Gippsland, to create a brand that captures a younger, creative, vibrant, environmentally friendly voice. We believe we potentially have a tourism product that is being sought by well-educated, experience-seeking travellers who want to know more about authentic local culture and to actively participate in creating and documenting their journey. 
(f)route’s role is to develop both the product offering – and the appropriate audience for this niche experience.

During November 2013 – we’ll be having our first (f)route brand development meetings:

4 & 5 November – we’ll be heading to Mallacoota
11 & 12 November – we’ll be heading to Swifts Creek
18 & 19 November  – we’ll be working in Nicholson & Nungurner area

With more to come – please contact us if you have an idea you’d like to discuss.